# Brand Guidelines Agent Skill

> Apply Anthropic's official brand colors and typography to any artifact, ensuring consistent visual identity and professional presentation. Achieve on-brand styling for documents, presentations, and more in seconds.

- Canonical: https://nanoskill.ai/skills/brand-guidelines
- Markdown: https://nanoskill.ai/skills/brand-guidelines.md
- Author: anthropics
- Published: 2026-05-23T00:10:48.232Z
- Updated: 2026-07-25T04:31:56.785Z
- Language: en
- Source type: github
- Popularity signal: 139322

## Sources

- https://github.com/anthropics/skills

## Install

```shell
npx skills add https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
```

## About

The Anthropic Brand Guidelines skill provides an effortless way to apply Anthropic's official brand identity to your digital content. This skill ensures that any artifact, from internal documents to external presentations, consistently reflects Anthropic's visual standards by automatically integrating the specified brand colors and typography. It's designed for anyone needing to maintain a professional and unified corporate image across various outputs.

Leveraging smart font application, the skill assigns Poppins to headings and Lora to body text, with intelligent fallbacks to common system fonts like Arial and Georgia if the primary fonts are unavailable. Beyond typography, it meticulously applies Anthropic's precise main and accent color palettes, ensuring every element, including non-text shapes, adheres to the established visual guidelines. This automated approach significantly reduces the effort required to achieve on-brand styling.

Whether you're preparing a critical presentation, drafting an official report, or creating marketing materials, this skill streamlines the branding process. It's particularly useful for teams and individuals who frequently produce content and need to ensure every piece aligns with Anthropic's corporate identity without manual adjustments or extensive design knowledge.

## Key features

- **Smart Font Application**: Automatically applies Anthropic's official Poppins font to headings and Lora font to body text, with intelligent fallbacks to Arial/Georgia for universal readability.
- **On-Brand Color Palette**: Utilizes Anthropic's specific main and accent colors (Dark, Light, Mid Gray, Light Gray, Orange, Blue, Green) for precise brand matching across all elements.
- **Consistent Text Styling**: Ensures text hierarchy and formatting are maintained, applying appropriate fonts and smart color selection based on background for optimal visual appeal.
- **Dynamic Accent Colors for Shapes**: Applies a rotating palette of orange, blue, and green accent colors to non-text shapes, adding visual interest while adhering to brand guidelines.
- **Automatic Font Fallback**: Guarantees readability by automatically falling back to standard system fonts (Arial for headings, Georgia for body) if Poppins and Lora are not pre-installed.

## Use cases

- **Styling Internal Documents**: Apply Anthropic's brand guidelines to internal reports, memos, and presentations to maintain a consistent corporate identity across all communications.
- **Creating Branded Marketing Materials**: Ensure all marketing collateral, from brochures to digital ads, adheres to Anthropic's visual identity with correct colors and typography.
- **Developing On-Brand Presentations**: Quickly format presentations with Anthropic's official fonts and color schemes, ensuring a professional and consistent look for all slides.

## Result preview

Explore a real brand consistency system powered by this Skill.

![A dark-themed brand guidelines board titled 'Brand Guidelines'. The layout presents a structured visual identity system with sections for brand mission, logo usage rules, and color palette specifications. The brand mission emphasizes supporting students and knowledge workers through an AI assistant that understands context and reduces information overload. Below, a logo usage guide outlines clear space, minimum size, background, and color variation requirements. The lower section showcases a color system with labeled color swatches for primary, secondary, accent, warning, background, and card colors, providing a cohesive visual foundation for brand applications.](https://file.nanoskill.ai/%E6%88%AA%E5%B1%8F2026-05-28%2010.48.32_5x3_%E5%89%AF%E6%9C%AC.pngbrand-guidelines-outcome-1)

![A dark-themed brand guidelines slide titled 'Typography System' and 'Visual Language'. The upper section presents a typography hierarchy table defining font families, weights, and sizes for headings, body text, code/data elements, and captions. The system uses Inter and SF Pro fonts for interface text and JetBrains Mono or SF Mono for code and data displays. The lower section outlines the visual language of the brand, emphasizing a dark-first interface, deep navy backgrounds, rounded corners, subtle gradients, glassmorphism-inspired overlays, smooth micro-interactions, a structured grid system, and clean data presentation principles. The slide serves as a design system reference for maintaining consistency across digital products and brand materials.](https://file.nanoskill.ai/brand-guidelines-outcome-2brand-guidelines-outcome-2%E6%88%AA%E5%B1%8F2026-05-28%2010.53.23_5x3.png)

![A dark-themed brand guidelines page titled 'Launch Copy'. The slide showcases example marketing content for an AI research assistant product named NEURA. The layout is divided into multiple content blocks, including a product launch tweet, a LinkedIn post, and a homepage headline. Each section demonstrates the brand’s communication style, emphasizing research, synthesis, clarity, and productivity. The copy highlights NEURA’s ability to read papers, synthesize information, surface relevant insights, and help users focus on meaningful work. The design uses a deep navy background, blue section labels, white typography, and card-based content panels to illustrate consistent messaging across social media and website channels.](https://file.nanoskill.ai/brand-guidelines-outcome-3%E6%88%AA%E5%B1%8F2026-05-28%2010.55.04_5x3.png)

## Result walkthrough

### Install

Add the Brand Guidelines Skill to your AI agent.

![A screenshot of an AI assistant terminal conversation showing the installation of a GitHub-hosted skill package called 'brand-guidelines'. The assistant explains the installation process, including handling an installation scope prompt, rerunning the command with default options, and successfully completing the setup. The status log confirms installation into the local skills directory, symbolic linking for Hermes Agent compatibility, and successful security scans across multiple environments. The final message explains that the skill applies Anthropic’s official brand colors, typography, and visual identity standards when generating branded artifacts and design assets.](https://file.nanoskill.ai/brand-guidelines-1brand%20guideline%201.png)

### Generate Guidelines

Describe your brand identity and generate a complete brand system.

![A screenshot of an AI assistant terminal conversation showing the installation of a GitHub-hosted skill package called 'brand-guidelines'. The assistant explains the installation process, including handling an installation scope prompt, rerunning the command with default options, and successfully completing the setup. The status log confirms installation into the local skills directory, symbolic linking for Hermes Agent compatibility, and successful security scans across multiple environments. The final message explains that the skill applies Anthropic’s official brand colors, typography, and visual identity standards when generating branded artifacts and design assets.](https://file.nanoskill.ai/brand-guidelines-2brand%20guideline%202.png)

### Review Consistency

Get actionable feedback to improve brand consistency across content and design.

![A dark-themed brand guidelines page titled 'Brand Guidelines'. The slide is organized into three primary sections: Brand Mission, Logo Usage Rules, and Color Palette. The Brand Mission section describes an AI assistant designed to reduce research friction for students and knowledge workers by understanding context, respecting depth, and surfacing clarity. The Logo Usage Rules section defines standards for logo application, including clear space requirements, minimum sizing, approved backgrounds, and acceptable color variations. The lower portion presents a Color System featuring labeled color swatches for Primary, Secondary, Accent, Warning, Background Base, and Background Card colors, each accompanied by descriptive usage notes. The design uses a deep navy interface, white typography, rounded content panels, and vibrant color blocks to demonstrate a modern and cohesive visual identity system.](https://file.nanoskill.ai/brand%20guideline%203.pngbrand-guidelines-3)

## Skill definition

# Anthropic Brand Styling

## Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

## FAQ

### What is the Anthropic Brand Guidelines skill?

The Anthropic Brand Guidelines skill is a tool designed to apply Anthropic's official brand colors, typography, and visual styling to various digital artifacts, ensuring consistent corporate identity.

### How does this skill help with brand consistency?

This skill ensures brand consistency by automatically applying predefined brand colors, fonts (Poppins for headings, Lora for body), and accent colors to your content, eliminating manual styling efforts and potential inconsistencies.

### Do I need to install specific fonts to use this skill?

While the skill works best if Poppins and Lora fonts are pre-installed in your environment, it includes an automatic fallback mechanism to Arial (for headings) and Georgia (for body) if the custom fonts are not found, ensuring readability.

### What are the main brand colors used by this skill?

The main brand colors include Dark (#141413) for primary text, Light (#faf9f5) for light backgrounds, Mid Gray (#b0aea5) for secondary elements, and Light Gray (#e8e6dc) for subtle backgrounds.

### Can this skill apply accent colors to shapes?

Yes, the skill is designed to apply accent colors (Orange: #d97757, Blue: #6a9bcc, Green: #788c5d) to non-text shapes, cycling through them to maintain visual interest while staying on-brand.

### What kind of artifacts can I style with these brand guidelines?

You can apply Anthropic's brand guidelines to any artifact that benefits from having a consistent look-and-feel, such as documents, presentations, reports, and other visual content where corporate identity and design standards apply.