# Outreach Monitor

> Automatically track influencer outreach emails, detect replies and signature details to update KOL status sheets. Get real-time response insights and follow-up prompts. Start free.

- Canonical: https://nanoskill.ai/skills/outreach-monitor-c164
- Markdown: https://nanoskill.ai/skills/outreach-monitor-c164.md
- Author: jrr996shujin-png
- Published: 2026-07-02T07:34:07.817Z
- Updated: 2026-07-15T13:36:36.080Z
- Language: en
- Source type: github
- Popularity signal: 7

## Sources

- https://github.com/jrr996shujin-png/kol-ops-suite/tree/main/skill-2-outreach-monitor

## Install

```shell
npx skills add https://github.com/jrr996shujin-png/kol-ops-suite/tree/main/skill-2-outreach-monitor
```

## About

Outreach Monitor simplifies KOL email campaign management for marketers and agencies. It automatically scans your inbox, matches replies to your contact list, and updates your tracker with statuses like Interested or Declined—so you never miss a warm lead. Use it to turn messy email threads into a clear, actionable campaign dashboard.

The skill goes beyond basic reply detection by parsing email signatures to identify senders, even from new addresses. It classifies intent from reply content, generates one-line summaries, and flags follow-up opportunities. With built-in support for MailerLite, you can also send personalized batch emails straight from your workflow.

Ideal for agencies managing multiple creator outreach campaigns, it provides real-time stats like response rates and overdue follow-ups. Simply add the heartbeat command to your OpenClaw schedule and let it run in the background, pushing updates to your spreadsheet so you always know who to contact next.

## Key features

- **Auto-detect replies**: Instantly match incoming emails to contacts using address, signature, and domain analysis to keep your outreach pipeline current.
- **Smart status updates**: Automatically label KOLs as Interested, Declined, or Pending based on reply content, saving hours of manual sorting.
- **Response insights**: Generate one-line summaries and track response rates and average reply time so you can measure outreach performance at a glance.
- **Follow-up reminders**: Flag overdue follow-ups and identify ready-to-evaluate interested KOLs, ensuring no warm lead slips through.
- **Hands-free monitoring**: Runs on a heartbeat schedule to check your inbox and update your tracker without manual effort, perfect for busy teams.

## Use cases

- **Track outreach responses**: Automatically check your inbox for replies from influencers and update your campaign tracker with statuses and summaries.
- **Send personalized bulk emails**: Use MailerLite to send batches of tailored outreach emails with one click, complete with personalization fields.
- **Identify hot leads**: Detect interest signals like pricing discussions to prioritize negotiation-ready KOLs before competitors do.
- **Get follow-up alerts**: Receive notifications when a sent email goes unanswered for 7 days so you can re-engage at the right time.

## Result preview

Explore a real KOL outreach workflow powered by the Outreach Monitor Skill.

![Dashboard overview of the 'KOL Outreach Command Center' operations system. Features a status flow diagram (Sent, Replied, Interested), highlights modules (Tracker, Reply Log, Follow-up Engine, Dashboard), and includes a CTA button for importing a real shortlist into the PDF system draft.](https://file.nanoskill.ai/outreach-monitor-outcome1.png)

![System architecture diagram titled 'A single workflow from shortlist to signed intent' under a blue 'SYSTEM ARCHITECTURE' tag. The workflow consists of five sequential stages connected by colored lines: 1) 'SHORTLIST IMPORT' (blue box) — imports creator data: name, platform, link, email, niche; 2) 'PERSONALIZED EMAIL' (red box) — generates creator-specific pitch + CTA; 3) 'REPLY MATCHING' (green box) — extracts date, summary, commercial info; 4) 'INTENT DETECTION' (blue box) — identifies interest, rates, terms, decline; 5) 'FOLLOW-UP ENGINE' (red box) — assigns priority, timing, reminders. Above the diagram: principle statement — 'The system is designed around one clean truth: every creator has one owner, one latest status, and one next action.' Below: disclaimer — 'No live email sending is performed by this PDF. It defines the operating model, templates, fields, logic, and review points for human-approved outreach execution.' Bottom-left footnote: 'KOL Outreach Monitoring System - internal operations draft'. Dark background with minimal accent dots.](https://file.nanoskill.ai/outreach-monitor-outcome2.png)

![Interface titled 'Intent detection and commercial extraction' under a red 'REPLY LOG' tag. Subtitle: 'Each reply is logged separately from the master tracker so the team can audit communication history.' Main content is a table with four columns: 'REPLY TYPE', 'DETECTED INTENT', 'EXTRACT FIELDS', and 'RECOMMENDED NEXT ACTION'. Five rows detail: 1) Interested → Positive → availability, preferred platform → Send campaign brief; 2) Rate request → Commercial negotiation → rate, package, deliverables → Share budget range / ask media kit; 3) Alternative terms → Conditional → usage rights, timeline, exclusivity → Review with brand team; 4) Decline → Negative → reason, future timing → Thank and archive; 5) Unclear → Manual review → missing info, ambiguity → Ask one focused question. Bottom-left footnote: 'KOL Outreach Monitoring System - internal operations draft'. Clean beige background with red/blue text accents for intent labels.](https://file.nanoskill.ai/outreach-monitor-outcome3.png)

![outreach monitor outcome4](https://file.nanoskill.ai/outreach-monitor-outcome4.png)

## Result walkthrough

### Install

Add the Outreach Monitor Skill to your AI agent.

![Chat interface showing a user command to install a skill via 'npx skills add \[URL\]', followed by an AI assistant response detailing the installation process: checking URL, handling interactive selector, installing successfully, verifying linkage in ~/.hermes/skills/, loading to test functionality, confirming 'kol-outreach-monitor' is installed and linked. The skill monitors KOL/influencer email outreach campaigns — tracking sent emails, detecting replies via email/signature/domain matching, auto-updating spreadsheets, generating follow-up recommendations. It is symlinked into ~/.hermes/skills/ and auto-loads when queried for outreach tracking, inbox checks, or influencer management. Interface includes 'New Chat' header, token count, message input field, and send button.](https://file.nanoskill.ai/outreach-monitor-install.png)

### Launch Outreach

Import your approved influencer list, generate personalized outreach emails, and begin tracking communication.

![outreach monitor task](https://file.nanoskill.ai/outreach-monitor-task.png)

### Monitor Responses

Analyze replies, identify collaboration intent, update outreach statuses, and generate actionable follow-up recommendations.

![Marketing slide titled 'KOL Outreach Command Center' under a blue 'OPERATIONS SYSTEM' tag. Left side shows a stylized diagram with three status boxes: 'Sent' (red border), 'Replied' (blue border), 'Interested' (green border), connected by lines inside a larger outlined container. Right side features bold headline, green subheading 'Tracker - Reply Log - Follow-up Engine - Dashboard', descriptive text: 'A professional outreach monitoring system for global influencer campaigns, built for clean handoff between marketing, partnerships, and campaign managers.' Bottom contains a prominent pink button labeled 'PDF SYSTEM DRAFT - IMPORT REAL SHORTLIST BEFORE USE'. Dark background with scattered red and blue dots as decorative elements.](https://file.nanoskill.ai/outreach-monitor-outcome.png)

## Skill definition

---
name: kol-outreach-monitor
description: Monitor and manage KOL/influencer email outreach campaigns. Tracks sent emails, detects replies, identifies sender from email signatures, auto-updates KOL status in the tracker spreadsheet. Use when user wants to track influencer outreach emails, check for replies, update outreach status, or manage the communication pipeline with creators. Also trigger when user mentions MailerLite, email campaigns to influencers, or outreach tracking.
---

# Skill 2: Outreach Monitor

Manages the email outreach pipeline — from sending to tracking replies to auto-updating KOL status.

## When to Use
- User says "check my outreach inbox" or "any KOL replies?"
- User wants to send batch outreach emails
- User asks to update KOL contact status
- User mentions MailerLite or email campaign tracking

## Prerequisites
- Screened shortlist from Skill 1 (or user-provided KOL list with emails)
- Email access configured (MailerLite API, Gmail, or other email provider)

## Process

### Step 1: Prepare Outreach List
From the screened shortlist (Skill 1 output), extract KOLs that have valid email addresses.

Create outreach tracker:
| Field | Description |
|-------|-------------|
| KOL Name | Channel name |
| Email | Contact email |
| Platform | YouTube/TikTok/IG |
| Followers | Subscriber count |
| Status | `Pending` / `Sent` / `Replied` / `Interested` / `Declined` / `No Response` |
| Sent Date | When outreach was sent |
| Reply Date | When reply was received (if any) |
| Reply Summary | Auto-generated 1-line summary of reply content |
| Follow-up Due | Auto-calculated: Sent Date + 7 days |
| Notes | Free text for user |

### Step 2: Email Sending (if MailerLite connected)
- Load email template (user provides or uses default)
- Personalize each email with KOL name and channel reference
- Send via connected email service
- Update status to `Sent` with timestamp

If no email service is connected, output a ready-to-send list with personalized email drafts that user can manually send.

### Step 3: Reply Monitoring (Heartbeat Task)
This is ideal for periodic automated checking. On each check cycle:

1. Scan inbox for new emails
2. For each new email, attempt to match sender to outreach list by:
   - **Email address match** (primary — match reply-from address to sent-to address)
   - **Email signature parsing** (secondary — extract name, title, company from signature block)
   - **Domain matching** (tertiary — match email domain to known KOL management agencies)
3. If matched:
   - Update status to `Replied`
   - Parse reply content for intent signals:
     - Contains price/rate → `Interested` + flag "rate negotiation needed"
     - Contains "interested" / "love to" / "let's discuss" → `Interested`
     - Contains "not interested" / "pass" / "too busy" → `Declined`
     - Ambiguous → `Replied` + flag for human review
   - Auto-generate 1-line reply summary
4. If not matched:
   - Log to `unmatched-replies.md` for manual review

### Step 4: Status Dashboard Update
After each monitoring cycle, update the tracker with:
- Total sent / replied / interested / declined / no response counts
- Response rate percentage
- Average response time
- KOLs with follow-up overdue (sent > 7 days ago, no reply)

### Step 5: Follow-up Recommendations
Flag KOLs where:
- Status is `Sent` and it's been > 7 days → suggest follow-up
- Status is `Replied` but not yet categorized → needs human review
- Status is `Interested` → ready for Skill 1.5 deep evaluation

## Output
- `campaign-workspace/02-outreach/outreach-tracker.xlsx` — Main tracking spreadsheet
- `campaign-workspace/02-outreach/reply-log.md` — Chronological log of all replies with summaries

## Handoff
When interested KOLs are identified:
"[X] KOLs have shown interest. Want me to run deep evaluation (Skill 1.5) on them to help you decide who to partner with?"

## OpenClaw Heartbeat Integration
Add to HEARTBEAT.md for automated monitoring:
```
- Check email inbox for KOL outreach replies. If new replies found, update outreach-tracker.xlsx and notify me with a summary. If no new replies, HEARTBEAT_OK.
```

## FAQ

### What is the Outreach Monitor?

It's a skill that automates tracking of KOL outreach emails. It scans your inbox, matches replies to contacts, updates statuses, and generates summaries.

### How does it detect replies?

It primarily matches by email address, then parses email signatures for names and titles, and finally checks domains against known KOL management agencies.

### Can it work with Gmail?

Yes, the skill can connect to a Gmail inbox to scan for replies. It also supports MailerLite for sending.

### Is it free?

Yes, it's an open-source tool available on GitHub, free to use under its license.

### How do I set up automatic monitoring?

Add the provided heartbeat command to your OpenClaw schedule. It will then periodically check your inbox and update the tracker without manual intervention.

### What KOL statuses does it track?

It tracks Pending, Sent, Replied, Interested, Declined, and No Response, along with timestamps and follow-up deadlines.