# TikTok Ads Analyzer > Audit TikTok Ads campaigns with 28 checks covering creative, tracking, bidding, and Shop. Get a health score and actionable plan. - Canonical: https://nanoskill.ai/th/skills/tiktok-ads-analyzer-skill - Markdown: https://nanoskill.ai/th/skills/tiktok-ads-analyzer-skill.md - Author: AgriciDaniel - Published: 2026-08-26T06:30:00.000Z - Updated: 2026-09-01T08:43:09.544Z - Language: th - Source type: github - Popularity signal: 6617 ## Sources - https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-tiktok ## Install ```shell npx skills add https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-tiktok ``` ## About The TikTok Ads audit skill gives media buyers and e-commerce marketers a fast, systematic way to evaluate every part of their TikTok campaigns. It runs a 28-point check across creative quality, tracking, bidding, campaign structure, and performance, then generates a clear health score out of 100 along with an action plan sorted by impact. Instead of guessing why campaigns aren’t delivering, teams get a detailed report that pinpoints exactly what to fix—from safe zone violations and weak hooks to pixel issues and budget waste. What sets this toolkit apart is its creative-first scoring system. Because TikTok is a creative-driven platform, the audit weighs creative quality at 30% of the total score and checks for native-looking content, trending audio, fast hooks, and Spark Ad performance. It also includes Smart+ campaign analysis, TikTok Shop readiness checks, and safe zone compliance—areas that native TikTok reporting often misses. The weighted algorithm makes sure you focus on the changes that will move the needle fastest. Whether you’re an agency auditing dozens of client accounts, a performance marketer A/B testing Smart+ versus manual campaigns, or a Shopify merchant trying to boost in-app sales, this skill turns hours of manual review into minutes. Just pull your Ads Manager export and Pixel status, and the skill delivers a ready-to-share report with quick wins, creative scorecards, and a roadmap to a healthier account. ## Key features - **28-Point Campaign Audit**: Evaluate every aspect of your TikTok Ads, from creative quality to technical setup, bidding, and performance, with a comprehensive checklist that identifies issues instantly. - **Creative-First Strategy Scoring**: Get a dedicated creative quality score that checks safe zone compliance, native feel, hook strength, and audio usage—because TikTok success starts with creative. - **Smart+ Campaign Comparison**: Compare Smart+ automated campaigns against manual ones to see which drives better ROAS and make data-driven budget decisions. - **TikTok Shop Readiness Report**: Assess your product catalog, Video Shopping Ads, and in-app checkout setup to maximize Shop conversions above 10%. - **Weighted Health Score & Action Plan**: Receive a 0-100 health score with a prioritized action plan sorted by impact so you know exactly what to fix first. ## Use cases - **Audit client TikTok Ads in minutes**: Agencies and freelancers can run a full 28-point check on any TikTok Ads account to spot issues and deliver a professional report. - **Optimize creative performance**: E-commerce brands use the creative scoring to test hooks, safe zones, and Spark Ads, then replace underperforming creatives before they drain budget. - **Set up TikTok Shop for success**: Merchants check their Shop integration, product feed, and Video Shopping Ads to ensure they’re ready for high-converting in-app sales. - **Compare Smart+ vs manual campaigns**: Performance marketers analyze which campaign type yields better ROAS for their objective, then lock modules for fine-tuned control. ## Result preview See a systematic TikTok Ads audit for an office supplies ecommerce account with creative quality insights, bidding and delivery analysis, and prioritized actions generated by this Agent Skill. ![the demonstration of TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-demo1.png) ![the demonstration of TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-demo2.png) ![the demonstration of TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-demo3.png) ![the demonstration of TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-demo4.png) ## Result walkthrough ### Install Add the TikTok Ads Analyzer Skill to your AI agent. ![a simple demonstration of the first step in using TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-step-1.png) ### Describe Task Describe your TikTok Ads campaigns and provide the relevant ad performance data to evaluate creative quality, bidding, tracking, structure, and performance. ![a simple demonstration of the second step in using TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-step-2.png) ### Get Audit Get a systematic campaign audit with creative insights, delivery analysis, and prioritized actions based on impact. ![a simple demonstration of the third step in using TikTok Ads Analyzer](https://file.nanoskill.ai/tiktok-ads-analyzer-skill-step-3.png) ## Skill definition # TikTok Ads Deep Analysis ## Process 1. Collect TikTok Ads data (Ads Manager export, Pixel/Events API status) 2. Read `ads/references/tiktok-audit.md` for full 28-check audit 3. Read `ads/references/benchmarks.md` for TikTok-specific benchmarks 4. Read `ads/references/platform-specs.md` for creative specifications 5. Read `ads/references/scoring-system.md` for weighted scoring algorithm 6. Evaluate all applicable checks as PASS, WARNING, or FAIL 7. Calculate TikTok Ads Health Score (0-100) 8. Generate findings report with action plan ## What to Analyze ### Creative Quality (30% weight) - ≥6 creatives per ad group (T05) [Critical] - All video 9:16 vertical 1080x1920 (T06) [Critical] - Native-looking content, not corporate/polished (T07) - Hook in first 1-2 seconds (T08) - No creative active >7 days with declining CTR (T09) - Spark Ads tested: ~3% CTR vs ~2% standard (T10) - TikTok Shop integration for e-commerce (T20) - Video Shopping Ads tested (T21) - Caption SEO with high-intent keywords (T22) - Trending audio used (sound-on platform) (T23) - Custom CTA button, not default (T24) - Safe zone compliance: X:40-940, Y:150-1470 (T25) ### Technical Setup (25% weight) - TikTok Pixel installed and firing on all pages (T01) - Events API + ttclid passback active (T02) - Events API Gateway evaluated for server-side integration - Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration) - Advanced matching parameters configured ### Bidding & Budget (20% weight) - Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11) - Daily budget ≥50x target CPA per ad group (T12) - Learning phase: ≥50 conversions per 7 days per ad group (T13) - No edits during learning phase (resets learning) ### Structure & Settings (15% weight) - Separate campaigns for prospecting vs retargeting (T03) - Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04) - Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14) - Placement selection reviewed: TikTok, Pangle, etc. (T15) - Dayparting aligned with audience activity (T16) ### Performance (10% weight) - CTR ≥1.0% for in-feed ads (T17) - CPA within target, 3x Kill Rule applies (T18) - Average video watch time ≥6 seconds (T19) ## Creative-First Strategy TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality. ### What Makes a TikTok Ad Work - **Native feel**: looks like organic content, not a polished ad - **Sound-on**: 93% of TikTok is consumed with sound (never run silent) - **Fast hooks**: capture attention in 1-2 seconds or lose the viewer - **Trend alignment**: use trending sounds, formats, and editing styles - **UGC style**: user-generated content outperforms studio content - **Vertical only**: 9:16 is non-negotiable (no letterboxed horizontal) ### Creative Testing Framework 1. Test 3-5 hooks per winning concept 2. Rotate creatives every 5-7 days (fatigue sets in fast) 3. Kill underperformers after 3 days if CTR <0.5% 4. Scale winners by duplicating (not increasing budget on same ad) 5. Repurpose winning concepts, not assets (fresh footage, same angle) ## Safe Zone All critical text, logos, and CTAs must be within the safe zone: ``` ┌──────────────────────┐ │ UNSAFE (status) │ Y: 0-150px ├──────────────────────┤ │ │UNSA│ │ │FE │ │ SAFE ZONE │icon│ X: 40-940px │ 900×1320px │ │ Y: 150-1470px │ │ │ │ │ │ Right 140px: like/comment/share ├──────────────────────┤ │ UNSAFE (caption) │ Y: 1470-1920px └──────────────────────┘ ``` ## TikTok Shop Assessment If e-commerce, evaluate TikTok Shop setup: - Product catalog connected and synced - Product detail pages complete (images, descriptions, reviews) - Video Shopping Ads linking to in-app checkout - Shop tab on TikTok profile configured - Affiliate program active (if applicable) - Shop CVR benchmark: >10% (significantly higher than standard landing page) ## Smart+ Campaigns - 42% of advertisers have adopted Smart+ (TikTok's automated campaign type) - Average ROAS: 1.41-1.67 - **Modular control (2025):** Lock targeting, creative, budget, or placement independently - Best for: e-commerce with product feed, app installs - Evaluate: is the advertiser testing Smart+ alongside manual campaigns? - Compare Smart+ performance vs manual for same objectives - Check which modules are locked vs automated ## GMV Max (Shop Ads) Mandatory for all Shop Ads since July 2025. Evaluate: - GMV Max campaign active for all TikTok Shop products - Product feed quality and completeness - Shop Ads performance vs standard in-feed campaigns ## Symphony Automation AI-powered creative variations generated from product URLs. - Evaluate whether account uses Symphony-generated vs original creatives - Assess impact on creative refresh cadence (Symphony can accelerate testing) - Monitor quality of AI-generated variations vs manual creatives ## TikTok Context | Setting | Value | |---------|-------| | CPM | 40-60% cheaper than Meta | | Spark Ads CTR | ~3% (vs ~2% standard) | | Smart+ adoption | 42% of advertisers | | Smart+ ROAS | 1.41-1.67 | | Shop CVR | >10% | | Available markets | 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) | ## Key Thresholds | Metric | Pass | Warning | Fail | |--------|------|---------|------| | CTR (in-feed) | ≥1.0% | 0.5-1.0% | <0.5% | | Creatives per ad group | ≥6 | 3-5 | <3 | | Video watch time | ≥6s | 3-6s | <3s | | Learning conversions | ≥50/week | 30-50/week | <30/week | | Daily budget | ≥50x CPA | 20-49x CPA | <20x CPA | | Creative age (declining) | <7 days | 7-14 days | >14 days | ## Output ### TikTok Ads Health Score ``` TikTok Ads Health Score: XX/100 (Grade: X) Creative Quality: XX/100 ████████░░ (30%) Technical Setup: XX/100 ██████████ (25%) Bidding & Budget: XX/100 ███████░░░ (20%) Structure: XX/100 █████░░░░░ (15%) Performance: XX/100 ████████░░ (10%) ``` ### Deliverables - `TIKTOK-ADS-REPORT.md`: Full 28-check findings with pass/warning/fail - Creative scorecard per ad (hook quality, safe zone, native feel) - Smart+ vs manual performance comparison - TikTok Shop readiness assessment (if e-commerce) - Quick Wins sorted by impact ## FAQ ### What does the TikTok Ads audit check? It runs a 28-point evaluation across creative quality, technical setup (pixel & events API), bidding & budget, campaign structure, and performance, giving each a pass, warning, or fail. ### How is the TikTok Ads Health Score calculated? The score weights creative quality at 30%, technical setup 25%, bidding & budget 20%, structure 15%, and performance 10%. Each check is scored, then combined into a 0–100 health score. ### Is this skill free to use? Yes, it’s open-source under the MIT license and free to add to your Claude Code environment. You only need a TikTok Ads Manager export to run an audit. ### Can I use this for TikTok Shop campaigns? Absolutely. The audit includes a dedicated TikTok Shop assessment that verifies your product catalog, Video Shopping Ads, and in-app checkout readiness, targeting a >10% conversion rate. ### What is the safe zone in TikTok Ads? The safe zone is the area where critical text, logos, and CTAs must stay to avoid being covered by UI elements. It spans 900×1320px (X:40–940, Y:150–1470). Creatives that violate it receive a fail. ### How often should I audit my TikTok Ads? Run an audit whenever you launch new campaigns, after major changes, or weekly to catch creative fatigue. The skill flags creatives with declining CTR after 7 days.