# 产品描述技能 > 面向电商卖家的AI产品描述生成器。通过竞品研究、关键词评分和FABE文案撰写，创建SEO优化的商品列表。支持8个平台。秒速免费开始。 - Canonical: https://nanoskill.ai/zh/skills/product-description-skill-c222 - Markdown: https://nanoskill.ai/zh/skills/product-description-skill-c222.md - Author: nexscope-ai - Published: 2026-07-13T04:09:11.097Z - Updated: 2026-07-16T06:35:35.036Z - Language: zh-CN - Source type: github - Popularity signal: 311 ## Sources - https://github.com/nexscope-ai/eCommerce-Skills/blob/main/product-description-generator ## Install ```shell npx skills add https://github.com/nexscope-ai/eCommerce-Skills/blob/main/product-description-generator ``` ## About 产品描述撰写是电商卖家的耗时瓶颈。此技能通过在几秒钟内生成高转化、平台优化的商品列表来解决这一问题。它帮助Amazon、eBay、Etsy、Shopify、Walmart、TikTok Shop、Lazada和Shopee商家创建标题、要点、描述和后端关键词，这些内容能带来更高排名和更好转化——无需人工关键词研究或文案撰写专业知识。 与通用AI写作工具不同，此生成器利用真实竞品数据对关键词进行评分和优先级排序，然后将业界验证的FABE框架（特征-优势-利益-证据）应用于每个要点。双模式让您可以从零创建新列表，或分析现有列表并填补关键词差距。每个平台的输出都遵守精确的字符限制和算法偏好，从Amazon的Cosmo模型到Etsy的标签匹配系统。 无论您是独立Shopify店铺主推新品、管理多个客户目录的代理机构，还是更新表现不佳SKU的成熟品牌，工作流程都会适应。只需提供产品规格和可选的竞品URL；其余交给技能——交付一份可直接复制的列表和一份解释每个关键词决策的诊断报告。 ## Key features - **八大平台支持**: 为亚马逊、eBay、沃尔玛、Shopify、Etsy、TikTok小店、Lazada和Shopee生成特定平台的文案，每个平台都有精确的字符限制和格式规则。 - **双模式工作流**: 选择创建模式从规格构建新列表，或选择优化模式通过关键词缺口分析改进现有列表，两者都以竞品研究为支撑。 - **竞品关键词智能分析**: 通过网络爬虫自动分析竞品列表，按频率、相关性和机会提取并评分高价值关键词。 - **FABE文案框架**: 每个要点都遵循特征-优势-利益-证据的结构，以客户成果为先导，以最大化转化率。 - **诊断报告**: 获取详细的关键词覆盖图、优先级表和前后比较，从而确切知道每个词的选择原因。 ## Use cases - **推出新的亚马逊产品**: 电商卖家提供产品规格和可选的竞品网址，即可即时生成完整的列表——标题、要点、描述和后端关键词——并针对亚马逊的Cosmo算法进行了优化。 - **重振表现不佳的Etsy列表**: 店主粘贴现有的Etsy网址或副本；该技能发现缺失的关键词，重写标签和描述，并显示覆盖率改进报告。 - **打造SEO就绪的Shopify产品页面**: DTC品牌可获得谷歌优化的SEO标题、元描述和故事化的产品描述，并带有结构化HTML，以提高搜索可见性。 - **分析竞品关键词策略**: 营销团队输入竞品网址，查看哪些关键词驱动排名、存在哪些缺口，以及如何用更高评分的术语超越他们。 ## Result preview 探索由此技能驱动的真实电商产品列表。 ![Cover page of an Amazon US launch playbook for JOON AME botanical facial serum, presented in a split-screen editorial layout. The left half uses a deep forest-green background with a thin vertical gold line near the edge and a coral pill-shaped label reading 'AMAZON US LAUNCH PLAYBOOK.' A large serif headline reads 'RADIANCE, REPOSITIONED.' with 'RADIANCE,' in white and 'REPOSITIONED.' in warm gold. Below, the subtitle states, 'A conversion-led listing strategy for JOON AME botanical facial serum.' Near the bottom, bold text reads 'SEARCH / STORY / PROOF / PERFORMANCE,' followed by 'Six-page commerce copy direction | Prepared 16 July 2026.' The right half features a premium botanical skincare advertisement with the headline 'One Touch to Reveal Smooth Radiance' and the large title 'Refining Essence Emulsion.' A promotional line reads 'NEW LAUNCH · BUY 1, GET 6 FREE.' At the center is an amber-orange JOON AME dropper bottle labeled 'GLADING MAGICAL ESSENCE,' 'ROSE LANCOME,' and '51,' displayed among white flowers, green leaves, moss-covered stones, and natural wood. Two circular badges read 'Botanical Hyaluronic Essence' and '99.9% Niacinamide.' A translucent box near the bottom reads 'REFERENCE-LED CREATIVE' with the note 'Original editorial adaptation from supplied image.' Along the bottom edge, three benefit icons highlight 'Dual Brightening,' 'Gentle & Mild,' and 'Goodbye Dullness.' Premium magazine-style composition with luxury serif typography, botanical imagery, warm metallic accents, and a polished beauty campaign aesthetic.](https://file.nanoskill.ai/product-description-outcome1.png) ![Slide from an Amazon US launch playbook, page 02/06, titled 'Product Overview & Listing Strategy' under the section label '01 / STRATEGIC FOUNDATION.' Subtitle: 'The opportunity is not to shout “brightening” louder - it is to make the promise more credible, searchable and emotionally specific.' The main content features three rounded strategy cards. Left card, 'Observed Product Signals,' lists: 'Amber-toned facial serum • precision dropper • botanical visual world • lightweight liquid texture • premium natural positioning.' Center card, 'Core Customer Job,' states: 'Help dull-looking, uneven-feeling skin look more luminous while adding a ritual that feels gentle, elegant and easy to repeat.' Right card, 'Recommended Position,' states: '“Everyday botanical radiance” - a sensorial facial serum that supports a fresh-looking glow without overpromising medical or permanent results.' Below, a 'Listing architecture' section presents four numbered steps: 1 'Index' — 'Lead with facial serum + brightening serum.' 2 'Differentiate' — 'Own botanical ritual + elegant texture.' 3 'Prove' — 'Add verified INCI, size, tests and directions.' 4 'Convert' — 'Resolve texture, routine and skin-type questions.' Footer note: 'Assumption base: supplied visual only. Formula, fill volume, testing and certifications require brand verification.' Clean editorial layout with an off-white background, dark green serif headings, muted green, orange, coral and cream accent cards, and page number '02 / 06' in the bottom-right corner.](https://file.nanoskill.ai/product-description-outcome2.png) ![Slide from an Amazon US launch playbook, page 03/06, titled 'Target Audience & Customer Needs' under the section label '02 / AUDIENCE INTELLIGENCE.' Subtitle: 'Four purchase motivations shape the hierarchy: visible radiance, gentle routine fit, sensory pleasure and evidence-based reassurance.' The slide presents four audience persona cards in a two-by-two grid. Top-left card, accented with a muted green bar, is titled 'THE GLOW SEEKER' and identifies the audience as '25-40 • DULL-LOOKING SKIN.' Description: 'Wants fresh luminosity without a complicated regimen.' A pale green quote box reads, 'A brighter-looking finish, one elegant step.' Top-right card, accented with an orange bar, is titled 'THE TONE MINIMALIST' and identifies the audience as '28-45 • UNEVEN APPEARANCE.' Description: 'Needs a focused serum that layers under moisturizer and SPF.' Quote box: 'Designed for consistent daily ritual.' Bottom-left card, accented with a coral-red bar, is titled 'THE SENSITIVE SKEPTIC' and identifies the audience as '30-50 • CLAIM-CONSCIOUS.' Description: 'Looks for ingredient transparency, directions and realistic language.' Quote box: 'Proof before promises.' Bottom-right card, accented with a dark green bar, is titled 'THE GIFTABLE BEAUTY BUYER' and identifies the audience as '22-45 • DESIGN-LED.' Description: 'Responds to premium packaging and a nature-inspired story.' Quote box: 'A countertop-worthy ritual.' Footer note: 'Priority use cases: AM prep under SPF • PM glow ritual • post-travel dullness • self-care gifting.' Clean editorial presentation with an off-white background, dark green serif headline, rounded white cards, pale green quote panels, color-coded persona accents, and page number '03 / 06' in the bottom-right corner.](https://file.nanoskill.ai/product-description-outcome3.png) ![Slide from an Amazon US launch playbook, page 06/06, titled 'Final Listing & Optimization Recommendations' under the section label '05 / FINAL ACTIVATION.' Subtitle: 'A concise launch-ready version, followed by the exact proof assets needed to unlock stronger claims and better conversion.' The left side begins with a coral heading, 'PRODUCT DESCRIPTION,' followed by launch-ready copy for JOON AME Botanical Brightening Facial Serum: 'When skin looks tired, your routine should feel effortless. JOON AME Botanical Brightening Facial Serum brings a lightweight, nature-inspired step to everyday care. The precision dropper helps dispense the serum with control, while the elegant texture is designed to fit between cleansing and moisturizing. Use it as an AM radiance step before moisturizer and SPF, or make it part of a calming PM ritual. The result is a polished, sensory skincare experience centered on fresh-looking luminosity - without exaggerated promises. Apply a small amount to clean skin and follow with moisturizer. Patch test before first use. Confirm full directions against the final formula.' Below, a section titled 'TAGS & BACKEND SEARCH TERMS' lists the tags 'brightening facial serum • botanical skincare • glow serum • lightweight face serum • daily radiance' and backend terms 'facial serum face care luminous complexion dull looking skin smooth feeling skincare daily glow botanical routine.' A pale green 'SOURCE NOTES' box cites Amazon title guidance effective January 21, 2025, a maximum of 200 characters for most categories, competitor evidence from Good Molecules and Beauty of Joseon official product pages, representative Amazon US serum listings, and an access date of July 2026. On the right, a dark green callout titled 'INITIAL LISTING CRITIQUE' states: 'Strong visual emotion; weak English keyword coverage, unclear formula proof, promotional claim risk, no routine guidance and limited differentiation beyond “brightening.”' Beneath it are four numbered optimization actions: 01 'VERIFY' — 'INCI, net contents, origin, skin-type suitability.' 02 'SUBSTANTIATE' — 'Testing, percentages, tolerance and claim language.' 03 'MERCHANDISE' — '7-image stack: hero, FAB, texture, routine, proof, comparison, scale.' 04 'TEST' — 'A/B title hook and hero lifestyle image after traffic stabilizes.' Footer recommendation: 'Final recommendation: launch only after claims, ingredient language and compliance copy are approved by the brand and marketplace team.' Clean editorial presentation with an off-white background, dark green serif headline, coral, orange and green accents, rounded callout panels, and page number '06 / 06' in the bottom-right corner.](https://file.nanoskill.ai/product-description-outcome4.png) ## Result walkthrough ### 安装 将产品描述生成器技能添加到您的AI代理中。 ![Screenshot of an AI chat interface showing the installation of the product-description-generator skill. At the top, a blue user message contains the command 'npx skills add' followed by a GitHub URL for the product-description-generator repository. Below, a large light-gray assistant response explains the installation process, including checking the SKILL.md format, attempting installation with Hermes, retrying with the npx skills add command, and confirming that the skill was installed in the ~/.agents/skills/ directory with a symlink under ~/.hermes/skills/. The summary states that product-description-generator was installed successfully and describes two operating modes: Mode A — Create, for writing new product listings for Amazon, eBay, Walmart, Shopify, Etsy, TikTok Shop, Lazada, or Shopee; and Mode B — Optimize, for improving existing listings through keyword gap analysis. The response also mentions competitor research, keyword scoring, FABE copywriting, web search, and page fetching. Clean white interface with rounded message panels, dark blue command bubble, black sans-serif text, and inline code styling.](https://file.nanoskill.ai/product-description-install.png) ### 描述任务 描述您的产品、目标受众、品牌定位和竞争对手，以生成优化的标题、卖点、描述和关键词。 ![Screenshot of an AI chat interface showing a detailed prompt for generating a high-converting e-commerce product listing strategy. The large dark blue user message instructs the AI to act as an award-winning E-commerce Copy Director and analyze product features, customer needs, target audience, use cases, brand positioning, competitor listings, marketplace requirements, and relevant search keywords. It requests an optimized product title, benefit-driven selling points, persuasive product description, search terms, platform-specific tags, and FABE-based copywriting for marketplaces including Amazon, eBay, Shopify, Etsy, Walmart, TikTok Shop, Lazada, and Shopee. The prompt also asks the AI to critique the initial listing, improve keyword coverage, message clarity, differentiation, structure, and conversion potential, then export the final result as a polished six-page PDF. The six-page structure includes Product Overview and Listing Strategy, Target Audience and Customer Needs, Competitor and Keyword Analysis, Optimized Title and Selling Points, Product Description, Tags and Search Terms, and Final Listing and Optimization Recommendations. Below, a light gray assistant response says it will load the product description generator and PDF generator skills, review reference files, and asks, 'what product are we listing?' because product-specific information is required before creating the listing or PDF. Clean white interface, rounded message panels, dark blue prompt block, black sans-serif text, and professional AI workflow presentation.](https://file.nanoskill.ai/product-description-task.png) ### 生成结果 获取可行的建议，以加强关键词覆盖、产品差异化、信息清晰度和市场表现。 ![Cover page of an Amazon US e-commerce launch playbook for JOON AME botanical facial serum. The design uses a deep forest-green background with a narrow vertical gold line along the left edge. At the top, a rounded coral label reads 'AMAZON US LAUNCH PLAYBOOK.' The main editorial headline is set in large serif type: 'RADIANCE,' in white and 'REPOSITIONED.' in warm gold. Below, the subtitle reads, 'A conversion-led listing strategy for JOON AME botanical facial serum.' Near the bottom, a bold line states 'SEARCH / STORY / PROOF / PERFORMANCE,' followed by 'Six-page commerce copy direction | Prepared 16 July 2026.' Along the right edge, a cropped product image shows botanical flowers, green foliage, and part of a serum package labeled 'Botanical Hyaluronic Essence' with a circular '99.9' niacinamide badge. Premium magazine-style composition with elegant typography, strong color contrast, and a luxury botanical skincare aesthetic.](https://file.nanoskill.ai/product-description-outcome.png) ## Skill definition --- name: product-description-generator description: "适用于任何平台的电商产品描述生成器。通过竞品分析 + 关键词评分 + FABE 写作法，生成优化的标题、卖点、描述和后端搜索词。两种模式：(A) 创建 — 根据产品规格生成列表，可选竞品分析，(B) 优化 — 通过关键词缺口分析改进现有列表。支持 Amazon、eBay、Walmart、Shopify、Etsy、TikTok Shop、Lazada、Shopee。无需 API 密钥。适用场景：(1) 编写新产品列表，(2) 分析竞品排名原因，(3) 改进表现不佳的列表。" metadata: {"nexscope":{"emoji":"📝","category":"ecommerce"}} --- # 产品描述生成器 📝 为任何主流电商平台生成平台优化的产品文案 — 标题、卖点、描述和后端搜索词。无需 API 密钥。 ## 安装 ```bash npx skills add nexscope-ai/eCommerce-Skills --skill product-description-generator -g ``` > **针对 Amazon 列表**，可使用我们专门针对 Cosmo 算法优化的技能： > ```bash > npx skills add nexscope-ai/Amazon-Skills --skill amazon-listing-optimization -g > ``` > 参见：[amazon-listing-optimization](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-listing-optimization) ## 两种模式 | 模式 | 何时使用 | 输入 | |------|-------------|-------| | **A — 创建** | 编写新列表 | 产品规格 + 可选的竞品链接 | | **B — 优化** | 改进现有列表 | 当前列表或链接 + 可选的竞品链接 | 两种模式均支持竞品分析 — 只需附上竞品链接即可启用。 ## 支持的平台 | 平台 | 输出组件 | |----------|-------------------| | **Amazon** | 标题（≤200）+ 5 要点（每个≤500）+ 描述（≤2000）+ 后端（≤250 字节） | | **eBay** | 标题（≤80）+ HTML 描述 | | **Walmart** | 标题（≤75）+ 简短描述（≤150）+ 10 个特性 + 详细描述 | | **Shopify/DTC** | SEO 标题（≤60）+ Meta 描述（≤160）+ 产品描述 | | **Etsy** | 标题（≤140）+ 描述 + 13 个标签（每个≤20） | | **TikTok Shop** | 标题（≤255）+ 描述（≤1000） | | **Lazada/Shopee** | 标题（≤120）+ 5 个亮点 + 描述 | ## 使用示例 ### 模式 A — 创建 ``` 为我的一款瑜伽垫在 eBay UK 上创建列表。 竞品：https://www.ebay.co.uk/itm/123456789, https://www.ebay.co.uk/itm/987654321 我的产品：6mm TPE，防滑，附带携带带。品牌：ZenMat。语调：友好。 ``` ``` 平台：Etsy。产品：手工浇注大豆蜡烛，薰衣草香味，8 盎司玻璃罐，燃烧 40 小时。 目标受众：礼品购买者。语调：奢华。 ``` ### 模式 B — 优化 ``` 优化这个 Shopify 列表：https://mystore.com/products/portable-blender 击败这些竞品：https://amazon.com/dp/B09V3KXJPB, https://walmart.com/ip/123456 ``` ``` 查找关键词缺口并重写这个 Etsy 列表： [粘贴当前标题、描述和标签] ``` --- ## 处理不完整输入 如果用户未提供足够信息，请提前询问： ``` 要生成您的列表，我需要： **必填项：** - 平台（eBay / Walmart / Shopify / Etsy / TikTok Shop / Lazada / Shopee） - 产品名称和关键特性 - 品牌名称 **推荐（获得更好结果）：** - 1-3 个竞品链接进行分析 - 目标受众 - 语调偏好（专业 / 友好 / 紧迫 / 奢华） 哪种模式？ - **A — 创建**：我从头编写一个新列表 - **B — 优化**：我有一个需要改进的现有列表 💡 对于 Amazon 列表，我建议使用 [amazon-listing-optimization](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-listing-optimization) — 它针对 Amazon 的 Cosmo 算法进行了优化。 ``` --- ## 模式 A 工作流程 — 创建新列表 ### 第 1 步：收集产品信息 | 字段 | 必填 | 示例 | |-------|----------|---------| | `product_name` | ✅ | 便携式搅拌机 | | `platform` | ✅ | Etsy | | `brand` | ✅ | BlendJet | | `key_features` | ✅ | USB-C，六刀片，不含 BPA | | `specs` | ✅ | 380 毫升，175 瓦电机 | | `target_audience` | 👍 | 健身爱好者，旅行者 | | `use_cases` | 👍 | 冰沙，蛋白质奶昔 | | `competitor_urls` | 👍 | 1-3 个待分析的链接 | | `tone` | 可选 | 专业（默认） / 友好 / 奢华 / 紧迫 | ### 第 2 步：收集关键词 **如果提供了竞品链接：** 1. 获取每个竞品页面： ``` 对每个竞品链接使用 web_fetch。 提取：标题、要点/特性、描述、价格、评论数、品牌名称。 ``` 2. 如果 `web_fetch` 失败或返回不完整数据： ``` 回退：web_search 查找 "[来自链接的产品标题]" site:[platform].com 从搜索摘要中提取数据。 ``` 3. 解析竞品内容并按以下类别提取关键词： - **产品类别词**：是什么（瑜伽垫，运动垫） - **特性词**：做什么（防滑，环保） - **使用场景词**：在哪里/何时使用（家庭健身房，瑜伽工作室） - **受众词**：谁购买（初学者，运动员） - **属性词**：规格（6 毫米，TPE 材质） 4. 扩展至竞品外： ``` web_search: "[产品类型]" best seller features what buyers want web_search: "[产品类型]" review complaints common issues web_search: site:[平台].com "[产品类型]" ``` **如果未提供竞品链接：** 1. 通过网络搜索发现关键词： ``` web_search: "[产品名称]" best seller [平台] features web_search: "[产品名称]" review what customers love web_search: "[产品名称]" vs alternatives comparison web_search: site:[平台].com "[产品名称]" ``` 2. 从前 5 条结果中提取关键词，遵循上述相同类别。 ⚠️ **关键**：删除所有竞品品牌名称 — 切勿包含在输出中。 ### 第 3 步：评分并优先排序关键词 为每个关键词打分（1-9 分）： | 维度 | 评分 | |-----------|---------| | **频率** | 出现在 3+ 个竞品标题中 = 3 分 / 1-2 个 = 2 分 / 仅出现在要点中 = 1 分 | | **相关性** | 核心描述词 = 3 分 / 特性 = 2 分 / 外围词 = 1 分 | | **机会** | 少数竞品使用 = 3 分 / 多数使用 = 2 分 / 全部使用 = 1 分 | 分配到梯队： ``` 🔴 主要（7-9 分） → 标题 🟡 次要（4-6 分） → 要点 / 特性 🟢 三级（2-3 分） → 描述 ⚪ 后端（1 分） → 标签 / 搜索词 ``` ### 第 4 步：生成文案 进入**生成文案**部分。 --- ## 模式 B 工作流程 — 优化现有列表 ### 第 1 步：分析当前列表 用户可能提供： - **完整列表文案**（直接粘贴标题、要点、描述） - **产品链接**（例如 `https://www.etsy.com/listing/123456`） - **平台 + 产品标识符**（例如 "Etsy listing 123456"） **如果用户仅提供链接或标识符：** ``` 对提供的链接使用 web_fetch。 提取：当前标题、要点/特性、描述、标签（如果可见）、价格。 ``` 如果 `web_fetch` 失败： ``` 回退：web_search 查找产品标题或标识符。 如果数据不完整，要求用户手动粘贴列表内容。 ``` **获取列表内容后**，解析并提取： - 所有当前存在的关键词 - 使用的结构和格式 - 明显缺口（缺少特性、弱的利益点、无 FABE 结构） ### 第 2 步：收集目标关键词 **如果提供了竞品链接：** 遵循与模式 A 第 2 步相同的竞品分析流程： 1. `web_fetch` 每个竞品链接 2. 提取其关键词 3. 通过网络搜索扩展 **如果未提供竞品链接：** 为产品类型查找理想关键词： ``` web_search: "[产品类型]" top keywords [平台] 2024 2025 web_search: "[产品类型]" best seller features web_search: site:[平台].com "[产品类型]" top listings ``` ### 第 3 步：缺口分析 对比当前关键词与目标关键词： ``` ## 关键词缺口分析 ### ✅ 您已有的关键词 | 关键词 | 标题 | 要点 | 描述 | |---------|-------|---------|-------------| | 瑜伽垫 | ✅ | ✅ | ✅ | | 运动垫 | ❌ | ✅ | ❌ | ### ❌ 您缺失的关键词 | 关键词 | 优先级 | 建议 | |---------|----------|----------------| | 防滑 | 🔴 高 | 添加到标题 | | 环保 | 🟡 中 | 添加到要点 2 | | 加厚 | 🟡 中 | 添加到要点 3 | 当前覆盖率：12/20 关键词 (60%) 目标覆盖率：90%+ ``` ### 第 4 步：重写 生成包含缺失关键词的优化文案。 对每个组件显示**前 → 后**对比。 进入**生成文案**部分。 --- ## 生成文案 所有模式在建立关键词优先级表格后的最后一步。 ### 写作框架：FABE 应用于每个要点： ``` F — 特性：产品拥有或做到什么 A — 优势：为什么这比替代品更好 B — 利益：这对客户意味着什么 E — 证据：支持声明的规格、数字或证明 ``` **以利益开头** — 客户购买的是结果，而不是特性。 示例： ``` ❌ "采用不含 BPA 的 Tritan 塑料制成" ✅ "家人的安全 — 不含 BPA 的 Tritan 塑料意味着即使使用 1000 次以上，也不会有有害化学物质渗入您的冰沙" ``` ### 特定平台写作规则 #### Amazon（Cosmo 算法） - **标题**：品牌 + 主要关键词 + 属性 + 属性 + 次要关键词，≤200 字符 - **要点**：[大写标题] — 以利益为导向的句子，嵌入 1-2 个关键词 - **描述**：钩子 → 特性 → 使用场景 → 包装清单 → 行动号召 - **后端**：空格分隔的关键词，无重复，≤250 字节 - ⚠️ **Cosmo 提示**：使用情境语言（何时/何地/为什么），覆盖多个使用场景 - 💡 若需高级 Amazon 优化，可考虑使用 [amazon-listing-optimization](https://github.com/nexscope-ai/Amazon-Skills/tree/main/amazon-listing-optimization) #### eBay（Cassini 算法） - **标题**：前置完全匹配关键词，最多 80 字符 - **描述**：在 HTML 中自然重复前 3 个关键词，包含规格表格 #### Walmart - **标题**：品牌 + 产品名称 + 主要属性，≤75 字符 - **简短描述**：一句话价值主张，包含主要关键词 - **特性**：10 个以属性为中心的要点，每个要点一个事实 #### Shopify/DTC（Google SEO） - **SEO 标题**：主要关键词 + 品牌，为 Google 编写（不仅仅是产品名称） - **Meta 描述**：关键词 + 利益 + 行动号召，提高搜索结果点击率 - **描述**：叙事结构，使用 `

`、`