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Etsy SEO Skill

bynexscope-ai311GitHub starsGitHub

Boost your Etsy SEO with a free analyzer that scores listings 0-100, optimizes titles and tags, and delivers actionable plans. No API key—start free in seconds.

ecommerce
Result preview

Full Demo

Explore a real Etsy SEO optimization report powered by this Skill.

Get started

Run Your First Task

  1. Screenshot of an AI chat interface showing the installation of the Etsy SEO skill from Nexscope's eCommerce-Skills GitHub repository. At the top, a dark blue user message contains the command 'npx skills add https://github.com/nexscope-ai/eCommerce-Skills/blob/main/etsy-seo.' Below, a large light-gray assistant response explains the installation process: reading the current persona file, checking the relevant skill documentation, attempting to install the skill from a direct GitHub URL, recognizing that the provided link is a GitHub blob page rather than a raw markdown file, retrying with the raw URL, encountering a timeout, and then using the npx installation method. The final confirmation states that the 'etsy-seo' skill was installed successfully from Nexscope's eCommerce-Skills repository. It also shows the installation path '~/.hermes/skills/etsy-seo/' symlinked from '~/.agents/skills/etsy-seo/', confirms that the skill is enabled, and provides two ways to load it: '/skill etsy-seo' or 'hermes -s etsy-seo.' The interface has a white background, rounded message panels, a small Hermes-style icon beside the assistant response, a token counter reading '2,148,310 tokens' near the top, and a message input box at the bottom.
    01

    Install

    Add the Etsy SEO Skill to your AI agent.

  2. Screenshot of an AI chat interface showing a detailed prompt for creating a complete Etsy listing optimization report. The large dark blue user message instructs the AI to act as an award-winning Etsy SEO Strategist and improve search visibility, keyword relevance, click-through rate, and conversion potential. The requirements include analyzing the product title, 13 tags, description, category attributes, images, target audience, product style, materials, use cases, and gifting occasions; evaluating title quality, keyword coverage, tag relevance, description structure, attribute completeness, and image readiness; assigning an SEO score; identifying weaknesses; and generating an optimized Etsy title, 13 high-relevance long-tail tags, an improved description opening, and recommended attributes. The prompt also requests a critique and refinement process, followed by a polished six-page PDF covering the Etsy SEO score, listing audit, keyword strategy, optimized tags, description and image recommendations, and a final priority action plan. Below, a light-gray assistant response says it will load the Etsy SEO skill but explains that the actual listing details were not provided. It asks the user to share the current product title, all 13 tags, the full description, and category or attribute information before a real audit report can be created. Clean white interface with rounded message panels, dark blue prompt block, black sans-serif text, and a professional AI workflow presentation.
    02

    Describe Task

    Provide your product title, tags, description, attributes, images, target audience, and product details to generate a complete SEO audit.

  3. Cover page of an Etsy SEO optimization report for a handcrafted lime mocktail mixer. The layout uses a deep teal background with a thin vertical yellow line near the left edge. At the top, a coral pill-shaped label reads 'ETSY SEARCH GROWTH PLAYBOOK.' The large editorial headline reads 'SQUEEZE MORE' in white and 'FROM SEARCH.' in bright lime green. Below, the subtitle states, 'A complete Etsy SEO optimization report for a handcrafted lime mocktail mixer.' Near the lower left, bold text reads 'VISIBILITY / RELEVANCE / CLICKS / CONVERSION.' A section titled 'VISUAL-ONLY BASELINE' notes, 'Strong creative; listing metadata not supplied.' Near the bottom-right of the teal panel, a circular light-blue score badge displays '36 / 100 PROVISIONAL.' Along the right edge, a cropped product image shows a pale yellow lime mocktail in a clear glass, garnished with lime slices, green herbs, and a small yellow flower against a light blue patterned background. Premium editorial composition with bold serif typography, high-contrast color accents, and a fresh beverage-inspired visual style.
    03

    Generate Outcomes

    Get actionable recommendations to optimize keywords, title structure, tags, description, attributes, and listing performance.

Install command

$ npx skills add https://github.com/nexscope-ai/eCommerce-Skills/blob/main/etsy-seo

About

Etsy SEO is critical for standing out in a crowded marketplace, yet many sellers struggle to optimize titles, tags, and descriptions effectively. This free, open-source analyzer gives you an instant, data-driven audit—a 0-100 SEO score, long-tail keyword suggestions, and a prioritized action plan—so you can quickly improve search visibility without needing SEO expertise.

Unlike generic checklists, the tool applies weighted scoring across five dimensions (title, tags, description, attributes, images) based on real Etsy best practices. It highlights specific issues like missing core keywords in your title, underused tags, or a weak first 160 characters of your description, then delivers concrete rewrite suggestions and a ranked roadmap of quick wins.

Designed for busy Etsy sellers, the analyzer works interactively, via JSON input, or with a built-in demo mode to preview the output. It’s part of the Nexscope AI suite of e-commerce tools and requires no API keys—just download and run to start optimizing listings in seconds.

Key features

What makes it powerful

  • Comprehensive 0-100 SEO Score

    Get an instant Etsy SEO rating covering title, tags, description, attributes, and images, with weighted scoring for each dimension.

  • Title Optimization Engine

    Analyze keyword placement, length, and structure; receive reformatted titles that follow Etsy's best practices and boost visibility.

  • 13-Tag Analysis & Suggestions

    Audit your tag usage, identify fill gaps with long-tail keyword suggestions, and ensure you use all 13 tags for maximum reach.

  • First 160-Char Description Audit

    Evaluate Etsy's critical first-impression text for keyword density and conversion potential, then get actionable rewrite tips.

  • Prioritized Action Plan

    Receive a ranked to-do list with impact scores so you quickly fix high-ROI issues like title rewrites (+15 score) and tag adds (+10).

Use cases

When to reach for it

  • Audit existing listings

    Run a full Etsy SEO check to receive a 0-100 score and a step-by-step action plan to fix weak points and climb search results.

  • Research keywords for new products

    Use category-based suggestions to uncover long-tail Etsy keywords with higher conversion potential before publishing a listing.

  • Monitor long-term SEO health

    Re-scan listings over time to track improvement scores and validate that your title, tag, and description changes are boosting visibility.

  • Analyze competitor listings

    Extract keyword strategies from top-performing Etsy competitors and apply them to your own tags and titles for a competitive edge.

SKILL.md

name: etsy-seo version: 1.0.0 author: Nexscope AI description: "Etsy SEO analyzer and optimizer. Improve search visibility with title optimization, tag analysis, description scoring, and keyword research. Includes SEO scoring (0-100), long-tail keyword suggestions, and prioritized action plans. No API key required." metadata: {"nexscope":{"emoji":"🔍","category":"ecommerce"}}

Etsy SEO 🔍

Analyze and optimize Etsy listings for better search visibility.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -g

Features

  • SEO Score — 0-100 comprehensive rating
  • Title Optimization — Keyword placement, length analysis
  • Tag Analysis — 13 tag optimization, long-tail suggestions
  • Description Analysis — First 160 chars, keyword density
  • Attribute Check — Completeness validation
  • Keyword Research — Category-based suggestions
  • Action Plan — Prioritized improvement roadmap

SEO Scoring Weights

DimensionWeightMax Score
Title30%100
Tags25%100
Description20%100
Attributes15%100
Images10%100

Etsy Tag Rules

RuleSpecification
QuantityMax 13 tags
LengthMax 20 characters each
FormatMulti-word phrases allowed
StrategyLong-tail + synonyms + attributes

Title Best Practices

[Core Keyword] + [Attributes] + [Material/Style] + [Use Case/Occasion]

✅ Good:
"Personalized Name Bracelet, Custom Gold Bracelet for Women, Birthday Gift"

❌ Bad:
"Beautiful Handmade Bracelet"

Usage

Interactive Mode

python3 scripts/analyzer.py

With Listing Data

python3 scripts/analyzer.py '{
  "title": "Handmade Silver Ring",
  "tags": ["silver ring", "handmade jewelry"],
  "description": "Beautiful handmade ring...",
  "category": "Jewelry"
}'

Demo Mode

python3 scripts/analyzer.py --demo

Output Example

🔍 Etsy SEO Analysis Report

Listing: Personalized Name Bracelet
Category: Jewelry > Bracelets

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 SEO SCORE: 72/100 ⚠️

Title:       85/100 ████████░░
Tags:        65/100 ██████░░░░
Description: 70/100 ███████░░░
Attributes:  80/100 ████████░░
Images:      60/100 ██████░░░░

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📝 TITLE ANALYSIS

Current: "Handmade Silver Bracelet"
Length: 24/140 characters ⚠️ Too short

Issues:
• Missing core keyword at start
• No personalization keywords
• Missing occasion/gift keywords

Suggested:
"Personalized Silver Bracelet, Custom Name Bracelet, Birthday Gift for Her"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🏷️ TAG ANALYSIS

Used: 8/13 tags ⚠️ Add 5 more

Current Tags:
✅ silver bracelet
✅ handmade jewelry
⚠️ bracelet (too generic)

Suggested Tags:
+ personalized bracelet
+ custom name jewelry
+ birthday gift for women
+ anniversary gift
+ minimalist bracelet

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📋 ACTION PLAN

Priority | Action                      | Impact
──────────────────────────────────────────────
HIGH     | Rewrite title with keywords | +15 score
HIGH     | Add 5 more tags             | +10 score
MEDIUM   | Optimize first 160 chars    | +8 score
LOW      | Add more product photos     | +5 score

Keyword Research

The tool suggests keywords based on:

  • Category trends
  • Competitor analysis
  • Search volume indicators
  • Long-tail variations

Optimization Workflow

Analyze current listing
      ↓
Score each dimension
      ↓
Identify gaps
      ↓
Generate suggestions
      ↓
Prioritize actions
      ↓
Track improvements

Part of Nexscope AI — AI tools for e-commerce sellers.

FAQ