What is Reddit marketing and why does it matter?

Reddit marketing involves participating authentically in subreddit communities to build brand awareness, trust, and traffic. It matters because Reddit’s 70 million+ daily active users seek genuine advice and discussions, offering high-intent audiences when done right.

How is this skill different from Reddit ads?

This skill generates organic post and comment copy, focusing on community engagement. For paid Reddit ads, use the reddit-ads skill, which handles promoted posts and subreddit targeting.

Will my posts get removed for self-promotion?

Not if you follow the 90/10 rule (90% value, 10% promotion) and subreddit-specific rules. The skill creates value-first content and reminds you to verify each community’s guidelines before posting.

What is the 90/10 rule on Reddit?

The 90/10 rule means that only 10% of your activity should be promotional; the rest must provide genuine value, like helping others or sharing insights. This keeps your account in good standing and prevents removals.

How do I install the Reddit Posts skill?

Run the install command: npx skills add https://github.com/kostja94/marketing-skills/tree/main/skills/platforms/reddit. Then invoke it when you need to create Reddit copy.

Can I edit the generated copy before posting?

Absolutely. The skill generates a draft with title, body, and suggested flair. You should always review and personalize it to match the subreddit’s tone and your authentic voice.

Reddit Posts Skill

Result preview

Full Demo

Explore a real Reddit content strategy and post performance report powered by this Skill.

Get started

Run Your First Task

01
Install
Add the Reddit Posts Skill to your AI agent.
02
Research Communities
Provide your brand, product, target audience, and campaign goals to analyze relevant subreddits, rules, and real high-performing posts.
03
Generate Outcomes
Create community-native Reddit posts, benchmark engagement data, moderation risks, and a prioritized publishing plan.

About

This Reddit marketing skill helps marketers, founders, and content creators craft subreddit-optimized posts and comments that drive authentic engagement without triggering spam filters. It solves the challenge of writing Reddit copy that feels native to each community while achieving business goals—whether you’re sharing a case study, launching a product, or building domain expertise.

Unlike generic AI tools, this skill understands Reddit’s unique algorithm factors and content culture. It generates copy that follows the 90/10 principle, uses proper Markdown formatting, and suggests content types like experience sharing or Q&A that historically earn more upvotes. The output includes a title, body, suggested flair, and a reminder to check subreddit rules, so you can post confidently.

Use it to speed up your Reddit workflow: quickly draft a discussion post for r/Entrepreneur, create a helpful comment in a trending thread, or repurpose blog content into a Reddit-friendly story. Whether you’re an indie hacker looking for first users or a marketer scaling channel efforts, this skill makes Reddit accessible and effective.

Key features

What makes it powerful

Subreddit-Optimized Titles
Generate titles that match each subreddit’s format requirements and avoid clickbait, increasing acceptance and upvotes.
Engagement-Driven Body Copy
Produce value-first post bodies with a casual tone, open-ended questions, and proper Markdown formatting to spark discussions.
90/10 Rule Compliance
Automatically balance promotional content with 90% authentic value, keeping your account safe from moderators’ spam filters.
Content Type Suggestions
Choose from proven Reddit formats like experience sharing, Q&A, case studies, and tool recommendations for maximum impact.
Platform-Specific Formatting
Output ready-to-paste Markdown with bold, italics, lists, and links, formatted correctly for Reddit’s editor.

Use cases

When to reach for it

Launch a new product discussion
Founders can generate a non-promotional post sharing their building journey, driving early interest in niche subreddits.
Share a transparent case study
Marketers can create a data-backed post showing results, building credibility and trust without hard selling.
Answer community questions
Use the skill to draft helpful replies that position you as an expert, gradually generating leads from Reddit.
A/B test post angles
Quickly generate multiple post variations for different subreddits to see which message resonates before committing time.

SKILL.md

name: reddit-posts description: When the user wants to create Reddit post copy, comments, or optimize for Reddit. Also use when the user mentions "Reddit post," "subreddit," "r/," "Reddit marketing," "post to Reddit," "Reddit thread," "Reddit comment," "Reddit copy," "Reddit content," or "Reddit engagement." For Reddit ads, use reddit-ads. metadata: version: 1.0.1

Platforms: Reddit

Guides Reddit post and comment creation. Use for generating publish-ready posts that follow subreddit norms. Suitable for copy agents. Design agents can use for image post context.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Output: Publish-Ready Copy

This skill enables agents to generate Reddit post copy (title + body) that respects platform rules and community culture. Output is subreddit-aware and engagement-optimized.

Core Rules

Rule	Practice
90/10 principle	90% value, 10% promotional
Self-promotion	Max 1 in 6 posts promotional
Subreddit rules	Always check sidebar before posting
Flair	Required by many subs; wrong flair = removal
Title format	Some subs require [tags]; check top posts

Post Structure

Title

Concise, specific, accurate--no clickbait
Match subreddit format (e.g., [Discussion], [Question])
Factual; save opinions for body/comments

Body

Value-first: Lead with help, insight, or story
Casual, friendly tone--like talking to a friend
Engagement: Open-ended questions, invite discussion
Formatting: Markdown supported; use lists, headers for readability

Content Types

Type	Use
Experience sharing	Highest engagement; authentic stories
Q&A	Build trust; answer questions
Case study	Product value; must be transparent
Tool recommendation	Context + honest pros/cons

Algorithm Factors

Upvote/downvote ratio matters more than raw score
Early engagement weighs more; post at peak hours
Karma: 100-1000+ recommended before promotional posts
Author interaction: Reply to comments; boosts ranking

Formatting (Markdown)

Bold: **text**
Italic: *text*
Lists: - or 1.
Links: [text](url)

Output Format

When generating Reddit copy, provide:

Title (subreddit-appropriate)
Body (value-driven, formatted)
Suggested flair (if known)
Subreddit reminder: "Verify rules before posting"

Related Skills

reddit-ads: Paid promotion on Reddit; Promoted Posts, subreddit targeting; native creative aligns with organic post style
twitter-x-posts: Alternative platform
cold-start-strategy: Cold start; Reddit as launch channel
parasite-seo: Parasite SEO strategy; Reddit as high-authority platform
grokipedia-recommendations: Wiki/encyclopedia platform for GEO and parasite SEO
community-forum: Forum and community promotion; HN, Indie Hacker; community invitation tactics
indie-hacker-strategy: Indie hacker first 100 users; Reddit for niche products
influencer-marketing: Reddit can complement influencer outreach

Full Demo

Run Your First Task

Install

Research Communities

Generate Outcomes