Outbound Marketing Engine Skill

AI Outbound Engine

From ICP definition to emails in inbox — fully automated cold outbound.

This skill category handles the complete cold outbound pipeline: defining your ideal customer profile, writing expert-scored email sequences, sourcing and verifying leads, deduplicating against existing campaigns, uploading to your email platform, and monitoring the competitive landscape.

What's Inside

🎯 Cold Outbound Optimizer (SKILL.md)

Full campaign design workflow:

• ICP Definition — structured template to define exactly who you're targeting
• Infrastructure Audit — pulls sending account inventory, warmup scores, and capacity math from Instantly
• Expert Panel Scoring — 10 simulated outbound experts score your copy (recursive until 90+/100)
• Sequence Copywriting — subject lines, body copy, follow-ups, breakup emails — all Instantly-ready
• Capacity Planning — accounts × daily limits = pipeline projections
• Implementation Docs — step-by-step launch plan

Supports both "start from scratch" and "optimize existing campaigns" modes.

📥 Lead Pipeline (scripts/lead-pipeline.py)

End-to-end lead sourcing:

1. Apollo People Search — pull leads matching your ICP criteria
2. LeadMagic Verification — validate every email before sending
3. Deduplication — check against existing Instantly leads + exclusion lists
4. Upload to Instantly — batch upload with rate limiting and retry logic

🔍 Competitive Monitor (scripts/competitive-monitor.py)

Track competitors automatically:

• Pricing page change detection (diff-based)
• Blog post monitoring for recent content
• Generates weekly competitive intelligence reports
• Configurable competitor list — add any company you want to track

🔗 Cross-Signal Detector (scripts/cross-signal-detector.py)

Find overlapping signals across multiple data sources:

• Company overlap across SEO, sales, and outbound data
• Vertical alignment detection
• Keyword cluster correlation
• Confidence-scored recommendations for coordinated action

📧 Cold Outbound Sender (scripts/cold-outbound-sender.py)

Sends approved outbound emails:

• Reads from an approved prospects JSON file
• Daily send limits (configurable)
• Full send history tracking
• Dry-run mode for testing

🔧 Instantly Audit (scripts/instantly-audit.py)

Pull campaign health data from the Instantly v2 API:

• Sending account inventory and warmup scores
• Campaign performance (open rate, reply rate, positive reply rate)
• Capacity math (conservative vs aggressive projections)
• Flags: low warmup scores, underperforming campaigns, blockers

Quick Start

1. Set Up Environment Variables

cp .env.example .env
# Fill in your API keys

2. Install Dependencies

pip install -r requirements.txt

3. Run the Lead Pipeline

python3 scripts/lead-pipeline.py \
  --titles "VP Marketing,CMO,Head of Growth" \
  --industries "SaaS,Marketing" \
  --company-size "11,50" \
  --locations "United States" \
  --campaign-id "YOUR_CAMPAIGN_UUID" \
  --volume 500 \
  --dry-run

4. Audit Your Instantly Account

python3 scripts/instantly-audit.py --output report.md

5. Monitor Competitors

python3 scripts/competitive-monitor.py --output report.md

6. Detect Cross-Signals

python3 scripts/cross-signal-detector.py \
  --data-dir ./data/agent-outputs \
  --output cross-signals.json

Architecture

ICP Definition
     │
     ▼
Expert Panel Scoring (recursive → 90+)
     │
     ▼
Apollo Search → LeadMagic Verify → Dedupe → Instantly Upload
     │                                            │
     ▼                                            ▼
Competitive Monitor ◄──────────────► Cross-Signal Detector
     │
     ▼
Weekly Intelligence Report

File Structure

outbound-engine/
├── README.md                           # This file
├── SKILL.md                            # Claude Code skill definition
├── .env.example                        # Environment variable template
├── requirements.txt                    # Python dependencies
├── scripts/
│   ├── lead-pipeline.py                # Apollo → LeadMagic → Dedupe → Instantly
│   ├── instantly-audit.py              # Instantly account health check
│   ├── competitive-monitor.py          # Competitor tracking
│   ├── cross-signal-detector.py        # Multi-source signal detection
│   └── cold-outbound-sender.py         # Send approved outbound emails
└── references/
    ├── expert-panel.md                 # Default 10-expert scoring roster
    ├── copy-rules.md                   # Cold email copywriting rules
    ├── icp-template.md                 # ICP data collection template
    └── instantly-rules.md              # Instantly variable syntax & deliverability rules

Requirements

• Python 3.9+
• API keys: Apollo, LeadMagic, Instantly (see .env.example)
• For the sender script: a configured email sending tool (e.g., gog CLI or SMTP)
• Claude Code or similar AI coding agent (for running the SKILL.md workflow)

Customization

• ICP: Edit references/icp-template.md or provide parameters at runtime
• Expert Panel: Swap panelists in references/expert-panel.md for your industry
• Competitors: Configure the COMPETITORS dict in competitive-monitor.py
• Send limits: Adjust MAX_PER_DAY in cold-outbound-sender.py
• Data sources: Point cross-signal-detector.py at your own data directories

License

MIT